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Incredible amounts of resources are used to feed the world's population. Twenty-five percent of all greenhouse gas emissions come from agriculture, 70 percent of freshwater is used for agriculture, and one-third of all global energy is used for food production. At the same time, one-third of the food produced is wasted, and 20 percent of all deaths worldwide are directly linked to unhealthy diets. We therefore urgently need to produce more resource-efficiently and use raw materials to create healthier foods.

Every year, 2.8 million tons of avoidable food waste occur across all stages of the Swiss food chain. This produced but unconsumed food leads to unnecessary CO2 emissions, biodiversity loss, and land and water consumption. Food waste generates 25 percent of the environmental impact of Switzerland's entire diet, roughly equivalent to half of private motorized transport.

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Environmental impacts from whey waste

Whey proteins have a wide range of functions. They contribute to muscle building and inhibit muscle protein breakdown, they have antioxidant properties, and they strengthen the immune system, especially in combination with increased physical activity. The proteins also have a positive effect on the intestinal flora, cardiovascular diseases, and bone metabolism. The quality of proteins is usually expressed as their biological value. This is a measure of the suitability of a dietary protein as a substitute for body protein. The biological value of whey proteins is very high due to their high content of all essential amino acids, i.e., protein building blocks that the body cannot produce itself but needs for proper metabolism.

Whey also contains the minerals potassium, calcium, and phosphorus, as well as vitamins B1, B2, B6, B12, and pantothenic acid in nutritionally relevant concentrations. Other minerals and trace elements found in whey include magnesium, zinc, iron, copper, and iodine. This list is not exhaustive. Whey contains many other valuable, natural ingredients.

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What is whey upcycling?

Upcycling whey and other byproducts of food production has enormous potential. Upcycling is a process of material enhancement in which materials are transformed into higher-quality products. Food-related upcycling involves using raw materials as ingredients that would otherwise be unconsumed and thus lost as food.

With new ideas, new technologies, and a lot of educational work, we can upgrade whey to create high-quality products, improve its taste, health benefits, and reputation, and make using whey financially attractive.

In ten years, we aim to be responsible for a 1 percent reduction in the environmental impact of all Swiss food waste and make an important contribution to promoting the circular economy in Swiss food production. The circular economy is a sustainable way of doing business. It is modeled on natural processes, which always function in cycles. In the linear production processes still prevalent today, raw materials are mined, products are manufactured, sold, consumed, and discarded, which leads to environmental pollution. In the circular economy, resource use, waste, emissions, and energy losses are minimized based on four different strategies:

  • Regenerate: Improve natural ecosystems.
  • Limit: Less resource consumption per product.
  • Slow down: Reduce consumption and extend product life cycles through sharing, reusing, repairing and remanufacturing.
  • Close: Recycling of no longer used products.

We aim for a gradual implementation of all four strategies. Our initial focus is on "limiting" by reducing resource consumption through the use of side streams. At the same time, we are committed to raising consumer awareness and encouraging more conscious consumption through campaigns and partnerships with other organizations. Wherever possible, we strive to use minimal and recyclable resources and operate locally to minimize transport routes.

We are also committed to regenerative agriculture. We invest a portion of our profits in projects that promote this type of "restorative" and resilient agriculture. Regenerative agriculture is not yet bound by any guidelines, but it is very similar to organic farming and, above all, takes local conditions into account. The goal is to create closed cycles and thus long-term sustainable and site-appropriate production systems, regenerate soil and ecosystems, produce healthy food, and contribute to climate regulation.

Of course, we can – and must – still improve in all areas. We don't aspire to be perfect, but we do strive to move step by step in the right direction. We question existing processes, seeking feasible solutions with intelligence and mindfulness. We invite you to take these steps with us, for a future with truly good food.

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Frequently asked questions about environmental regeneration

Why do you write that whey is wasted when it is used for animal feed and biogas plants?

Food waste refers to food that is not used for human consumption, even though this loss could have been avoided. Whey is a highly valuable raw material for human nutrition, and not using it as food constitutes waste.

Whey is part of milk - a product whose production requires significant energy and places a considerable burden on the environment. If whey is not used as food but instead repurposed, for example, as animal feed or for energy generation in biogas plants, this alternative use delivers only a fraction of the environmental benefit that would result from preventing its loss as a food resource.

How can your products be sustainable if they are not vegan?

Whey is a part of milk and therefore not vegan, but it is vegetarian, as no animal rennet is used in the cheese production from which our whey is sourced. Our products are ecologically responsible because they help prevent food waste.

The animal-based component of our products is limited to whey, which is a natural by-product of cheese production and does not contribute to an increase in overall milk consumption. Moreover, we view sustainability in three dimensions: environmental, economic, and social.

Not all vegan products are automatically sustainable. They too can have a significant environmental impact or involve unfair labor practices. We strive to embody a holistic approach to sustainability - both in our company and in our products.

You aim to be a sustainable and circular company, yet your products generate packaging waste. Can’t you offer your products in reusable packaging, plastic-free, or even completely packaging-free?

We care deeply about the sustainable use of resources and have given the topic of packaging a great deal of attention during product development. When choosing packaging for our products, we have to consider a wide range of factors.

These include the necessary protection of the product to ensure a long shelf life and stability during transport, the packaging infrastructure available at our production partners, the best possible alignment with consumer needs, and of course, sustainability.

After carefully weighing all of these factors, we chose our current cups and pouches. The cups are optimized compared to those used for similar products on the market. They are made from fully separable materials, use as little plastic as possible, are reinforced with recycled cardboard, and do not include an additional drinking lid.

For the Recovery Shake Powder, we opted for pouches because they require minimal material. That said, there is certainly still room for improvement when it comes to packaging!

We assure you that we are continuously working to improve. We're still at the beginning of our journey and are focusing on a few key areas where we can make the greatest possible impact.